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Another Industry Veteran, Martin Kvasnicka, Joins Sympathy Brands Team



MIAMI, FL — AUGUST 6, 2021 — Sympathy Brands, parent company of, and, all which lead the way in supporting and modernizing end-of-life matters, has named Martin Kvasnicka Channel Territory Sales Manager.

“We are delighted Martin is joining the Sympathy Brands team. His deep industry knowledge and strong appreciation for technology is an incredibly valuable asset for funeral homes, cemeteries and the families they serve,” says Michael Schimmel, CEO of Sympathy Brands.

Kvasnicka’s focus is on strengthening and expanding relationships with the many independent funeral homes across the country, providing them the training and support to successfully introduce many of the Sympathy Brands programs like Viewneral® and Aftercare. These services allow funeral homes to extend their support networks while spending more time focused on the family in need rather than the logistics of the event itself.

From his tenure as a well-established Account Executive at Hillenbrand/Batesville Casket Company to serving as a licensed funeral director for many years, Kvasnicka relates to all aspects of the industry and how important every family is. In addition, his unique background includes time spent with a software company growing specialized relationships allowing Kvasnicka to appreciate the training and time clients deserve.

The addition of Kvasnicka only further strengthens the Channel Development team, led by Andrea Resnick, a licensed funeral director and fourth-generation family member in the end-of-life industry, further embedding Sympathy Brands in the industry.

Kvasnicka received his degree from the Worsham College of Mortuary Science in Wheeling, IL.


About Sympathy Brands
The Sympathy Brands family of brands, including,, and others, supports families and industry experts through all stages of end-of-life matters™ with its trusted marketplace, leading technology and highly curated network of strategic partners. To learn more, please visit™,™, and for more information.

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